
“The ability to bounce back after a setback is the single most important trait an entrepreneurial venture can possess.” -Sir Richard Branson, Business magnate, investor, and author.Jeremy started his entrepreneurial journey very early on when he was just a kid. When he was a child, he started shoveling people’s walks for just $2. He then took what he earned and invested it in baseball cards. It’s very similar to what he’s doing today in his business: building his brand and investing most of the revenue back into growing his business. Jeremy believes that many of us have a job for the safety of the paycheck. Working for an employer is easy at the beginning but then it gets hard. When we work for a company, we just need to do what they ask us to do because they have systems and processes in place. This is very unlike entrepreneurship, which is really hard at the beginning but then it gets much easier.

“It seems like the greatest victories happen when we consistently implement effective processes to help us accomplish the things that matter most.” -Nathan Gwilliam
Why Instagram Dominates Every Social Platform
In his book “Instagram Secrets”, Jeremy talks about 12 reasons why Instagram dominates every social platform. He believes that one of the best things about Instagram is that it’s an extremely affordable place where entrepreneurs can connect with influencers in their niches. When influencers endorse our products or services, the influencer recommendation can increase our credibility and conversions much better than paid ads.
Strategy 1: Select a Great Instagram Name
Jeremy believes that when thinking of an Instagram name, we need to begin with the end in mind. This means deciding on the direction the business will go before we pick a name. It’s important to think about the benefit that people would get from engaging with this name. Jeremy explains that Instagram is moving more towards search engine optimization. This means that a great Instagram name must be concise, clean, and benefit-based.Strategy 2: Instagram Bios and Profiles
Jeremey told me that a bio needs to be concise and clear as well. If someone is going to promote affiliate products, they shouldn’t be using those ugly affiliate links that look spammy. Instead, for just $8 or $9, they can buy a benefit-based domain name through GoDaddy.
Strategy 3: Drive Customers to Free Offers
When I asked Jeremey about which rules he thought were the most important, he told me that it no longer works to drive people directly to paid offers. We need to give something for free. For example, this can be a free PDF or an ebook that offers valuable content to customers. This will drive the leads to leave their email to get the free offer. Free email traffic like this will continue to grow the email list that we can market indefinitely.Strategy 4: Model Successful Instagrammers
I asked Jeremey about how to learn from people who have already done that and who have been quite successful at it. Jeremey explained that this was how he built everything in his life; by modeling what successful people have been doing. Jeremey believes that we should never take advice from someone we wouldn’t trade places with. So when looking for a successful model to follow, we first need to make sure they’ve been successful at achieving what we are trying to achieve. We don’t need sophisticated software to figure that out. Jeremey says that some common sense can go a long way. We need to measure the number of followers someone has on Instagram up against the level of engagement (likes and comments) they get. If someone with 600,000 followers and they have 2000 likes on their account and only four comments, this can’t be a real following.
“Successful people don’t fear failure but understand that it’s necessary to learn and grow from” -Robert Kiyosaki businessman and author