Category: Blogging

30 Lessons I Learned From Publishing for a Year: Part 1

On February 5, 2021, when I started the Monetization Nation podcast, I made a commitment to publish content every single day for a year. As we’re finishing that year up, I have spent some time reflecting on my experience. In many ways, it has been much more time consuming than I expected, but I have also received a lot more out of it than I expected.

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Why Passion Marketing

When I was a kid, we only had four TV stations. When we wanted to watch something on television, because there were only those four stations, we didn’t have a lot of choices. In fact, I remember when the fifth TV station came out. It was such a big deal because we had a fifth show to choose from when we wanted to watch TV.

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How to Create Good Content

Scott Abel is known as the “Content Wrangler.” He is a content strategist who helps companies improve the way they author, maintain, and deliver information to those who need it. He co-authored Intelligent Content: A Primer and The Language of Content Strategy. He’s also the creator of the Content Strategy Series of books from XML Press. Brand Quarterly Magazine ranked Scott as one of the 50 most influential marketing thought leaders.

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4 Benefits of Video Marketing

Video marketing is a major tectonic shift transforming the business world today. People love video; they’re constantly watching TV, movies, YouTube videos, TikToks, and more. It is the preferred form of content for many people. In fact, 68% of consumers would rather watch videos to learn about new products or services compared to consuming other content, and 82% of consumers would rather watch live video than read social media posts (Source: WordStream).

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