As the sales and marketing manager at Leadpages, Bob Sparkins helps his customers build top landing pages and websites to create conversion platforms. He is also the author of Take Action, Revise Later.
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Ethan Beute is the chief evangelist at BombBomb, host of The Customer Experience Podcast, and co-author of Human-Centered Communication and Rehumanize Your Business. In today’s episode, we’re going to discuss how we can humanize our businesses by avoiding digital pollution.
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Welcome back to another episode with Christoph Trappe. In the last episode, we discussed how to...
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Welcome back to another episode with Scott Abel. In the last episode, we discussed three key aspects of creating great content, including why we need to plan and organize our content. In today’s episode, we’ll continue the discussion of content marketing by discussing content operations, or how we can manage and protect our content.
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Scott Abel is known as the “Content Wrangler.” He is a content strategist who helps companies improve the way they author, maintain, and deliver information to those who need it. He co-authored Intelligent Content: A Primer and The Language of Content Strategy. He’s also the creator of the Content Strategy Series of books from XML Press. Brand Quarterly Magazine ranked Scott as one of the 50 most influential marketing thought leaders.
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In the last episode with Ryo Chiba, we discussed how to increase organic traffic by creating a product that markets itself. In today’s episode, we’re going to discuss three shifts impacting content marketing and how we can leverage them to grow our business: artificial intelligence, user-generated content, and credibility marketing. We will also go over one tip on how to organize a content team.
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Ryo Chiba is an entrepreneur who started the multimillion dollar SaaS company, TINT, in college using SEO and content marketing. He bootstrapped it with his two co-founders to 40 full-time employees, with $5 million in annual recurring revenue. After successfully selling the company in 2018, he is now working on his new busin
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In the last episode with Nick Panayi, we discussed the benefits of leveraging artificial intelligence in our businesses. In today’s episode, we’re going to discuss Nick’s greatest monetization secret: pursuit marketing.
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Nick Panayi is the Chief Marketing Officer at Amelia, a leading software firm focused on conversational AI. Before joining Amelia as the CMO in 2018, Nick was the vice president of brand, demand, and digital marketing at DXC Technology. DXC is a $20 billion global IT services leader formed in 2017 after the merger of CSC and HPE Enterprise Services.
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In the last episode with Kashem Miah, we discussed how to build a brand community and the benefits...
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Kashem Miah is the VP of brand marketing at a Fintech startup called GoHenry. Kashem has spent more than 12 years in a variety of marketing roles from content marketing to growth marketing to brand building. He’s previously worked at other tech companies such as Shutterstock and Fiverr.
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Welcome back to another episode with Alinka Rutkowska. Today, we will go through the 17 steps to...
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