Category: Credibility Marketing

The Importance of Cybersecurity in Digital Marketing: How to Stop the 3 Top Threats

Welcome back to another episode with Kathleen Booth. In the last episode, we discussed how coupon extensions can erode our profit margins, how we can protect against coupon extensions, and how to use coupons effectively. In today’s episode, we’re going to discuss three of the biggest threats in cybersecurity and how to protect ourselves from them. We’ll also discuss credibility marketing through influencers, recurring revenue streams that use emotional connections, and how HubSpot uses passion marketing.

Read More

4 Benefits of Video Marketing

Video marketing is a major tectonic shift transforming the business world today. People love video; they’re constantly watching TV, movies, YouTube videos, TikToks, and more. It is the preferred form of content for many people. In fact, 68% of consumers would rather watch videos to learn about new products or services compared to consuming other content, and 82% of consumers would rather watch live video than read social media posts (Source: WordStream).

Read More

How to Overcome Challenges To Build a Successful Business

“Someday when I have more time, I will start my own business.” Does this phrase feel familiar? We often find ourselves putting our goals and dreams on hold because we experience resistance or challenges such as time restraints or a lack of money. Kristen Swanson, a breast cancer survivor, learned that we don’t have to wait for “someday” through a life-changing event.

Read More

How Artificial Intelligence Can Benefit Businesses

Nick Panayi is the Chief Marketing Officer at Amelia, a leading software firm focused on conversational AI. Before joining Amelia as the CMO in 2018, Nick was the vice president of brand, demand, and digital marketing at DXC Technology. DXC is a $20 billion global IT services leader formed in 2017 after the merger of CSC and HPE Enterprise Services.

Read More

How to Build a Community for Your Brand

Kashem Miah is the VP of brand marketing at a Fintech startup called GoHenry. Kashem has spent more than 12 years in a variety of marketing roles from content marketing to growth marketing to brand building. He’s previously worked at other tech companies such as Shutterstock and Fiverr.

Read More
Loading
Subscribe on
/

Pin It on Pinterest