Bill Crawford owns an amazing pizza restaurant named Righteous Slice, which makes some of the best pizza I’ve ever had. When entrepreneurs own a business like the one Bill Crawford owns it is important to have loyal customers. The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is only 5-20% (Source: Markinblog). In this episode, we discuss some of the ways Bill has developed a strong base of loyal customers.
Bill Crawford graduated from Harvard with his MBA. He is a former Air Force fighter pilot and stealth bomber pilot. He’s a professor of entrepreneurship, and he just may be the coolest pizza restaurant owner ever.